Biotrendsglobal.com is the primary website (the “Website”) of Biotrends India Pvt Limited (as used herein and in the Privacy Policy, “Biotrends” shall mean Biotrends India Pvt. Biotrendsglobal.com is the primary website (the “Website”) of Biotrends India Pvt Limited (as used Limited and all of its affiliate companies and subsidiaries globally).

The following Privacy Policy outlines what information we collect and how we intend to use that information. By using the Website and accessing the Information (each as defined in the Terms of Use page), you are indicating your acceptance of the terms and conditions set forth below, as well as the terms and conditions set forth in the Terms of Use page. Biotrends (as defined in the Terms of Use page) reserves the right to amend, modify, or update this Privacy Policy at any time for any reason.

Personal Information. Biotrends collects personally identifiable information (“Personal Information”) through the Website only from persons who voluntarily choose to provide such information. Such information may be collected in a number of different ways, including without limitation, as applicable, through “user i.d.” and password registrations, online transactions or services, chat rooms or discussion forums, surveys or contests, and other means of obtaining information. Personal Information may be corrected or updated in accordance with the Website. Personal Information will not be updated or corrected by Biotrends if such update or correction would result in incorrect information or alter a transaction that has already been completed.

To the extent permitted by applicable law, we may use the Personal Information to provide products, information and services requested by you, provide effective customer service, improve the Website and/or marketing and promotional efforts, provide technical support and troubleshooting, and for security, credit, or fraud prevention purposes.

Personal information may be used to communicate with you for a variety of reasons, including without limitation with respect to your use of the Website; changes to our services or Website; services being provided; inquiries to improve the Website and the Information; and products and services of Biotrends . Personal Information may also be used to protect Biotrends from a threat or other perceived security risk, and such information may also be shared with law enforcement authorities if Biotrends deems appropriate.

Visitor Information. The Website automatically logs information about visitors from the browser used to access the Website (e.g., Safari, Internet Explorer, Google Chrome, etc.) (the “Visitor Information”). This information may include information about the I.P. address of the visitor, the specific pages of the Website visited, the website visited immediately prior to the Website, and certain other information.

None of the Visitor Information is used by Biotrends for direct or indirect identification of the individual user who is accessing the Website. Such information may be used by Biotrends in a variety of other ways, including without limitation to diagnose problems with its web servers, administer, design and construct its website, track visitor movements on the Website, gather broad demographic information for aggregate use only, and make adjustments to the Website and the Information as it deems necessary or desirable. The Visitor Information may also be used to protect Biotrends from a threat or other perceived security risk, and such information may be shared with law enforcement authorities if Biotrends deems appropriate.

Sharing Information. Personal Information and/or Visitor Information may be shared or transferred by Biotrends in its discretion in a number of manners, including without limitation the following:

• among the Biotrends India Pvt Limited family of companies.
• to companies or organizations that perform services on Biotrends ’ behalf, such as website support services providers.
• provide contact information to Biotrends ’ Trade Partners (defined as businesses not owned or operated by Biotrends but which provide comparable goods or services that may be desirable or useful for visitors of the Website), advertisers, and other interested parties.
• provide aggregated data regarding products and services purchased, visitor interests, demographics, and other information to Trade Partners, advertisers, and other interested parties.
• provide billing information to credit card processing companies with respect to products and services purchased or requested by visitors; and
• in connection with Biotrends partnering with other companies to provide specific services or products.

Biotrends may also share or transfer your Personal Information and Visitor Information under the following circumstances: when you consent to such disclosure; to comply with laws, rules, or regulations of any governmental authorities; to comply with court orders, subpoena, search warrant, or legal process; to enforce or apply agreements of Biotrends or protect Biotrends and its rights; by operation of law (e.g., through the sale of assets, acquisition, merger, reorganization, liquidation, etc.); to protect and defend Biotrends, and its officers, directors, employees, attorneys, agents, contractors, and partners, in connection with any legal action, claim, or dispute; to enforce the Terms of Use of the Website; to prevent imminent physical harm; and in the event that we find that your actions on the Website violate any laws, our Terms of Use, or any of our usage guidelines for specific products or services.

We will not use your Personal Information to send product or promotional advertising unless you have agreed to receive the same. Other than as provided above, Biotrends does not provide or sell your personal information to third parties.

Because Biotrends is an international company, it is possible that Personal Information and/or Visitor Information may be transferred among different countries. Biotrends will make good faith efforts to ensure such transfers will occur in compliance with the applicable local law relevant to the source of the information. When you furnish Personal Information to Biotrends through the Website, you are giving your consent to cross-country transfer of such Personal Information.

Your Choices. We respect your right to make choices about the ways we collect, use, and disclose your Personal Information. In some cases, we may ask you to indicate your choices at the time we collect your Personal Information. If you receive e-mail or marketing communications, you may "opt-out" of receiving e-mail and other communications from us at any time by using the unsubscribe feature included in the e-mails we send. If you are a customer of Biotrends, we reserve the right to contact you with information regarding health and safety, applicable regulations, or stewardship of our products.

Children and Privacy. Biotrends does not knowingly collect information from or about children aged 17 and under without the consent of a parent or legal guardian.

Security. Biotrends takes commercially reasonable, good faith precautions to protect visitor’s Personal Information. Although we try to reduce the likelihood of accidental disclosures and unintended access to and modification of Personal Information, it is impossible to eliminate this possibility entirely.

Please keep in mind that whenever you voluntarily disclose Personal Information online, such information can be collected and used by others. You are solely responsible for maintaining the secrecy of your passwords and any account information that you may have.

Cookies. The Website may use cookies as a way to measure activity and traffic patterns on the Website in order to continually improve the visitor's experience. Users do not need to have cookies turned on to visit the Website but may need them to use certain customizable features of the Website. While we take all reasonable steps to protect the privacy of our visitors, we cannot promise that the current limitations of our online applications programming will address every browser setting or honor every personal browser preference. Further, our online service providers or business partners may implement technologies that allow for the collection of personally identifiable information over time and across websites.

Third-Party Sites. This Privacy Policy only covers the Information and the Website. It does not cover third-party websites that are either accessed via links from the Website or third-party websites that contain links to the Website. Please refer to those websites for their own Privacy Policies. You agree that Biotrends has no liability, obligation, or responsibility for any communication between you and any third party. The inclusion of any link to such websites does not imply endorsement, authorization, sponsorship, or affiliation by Biotrends to any of the websites, and the links are only provided as a convenience.

Contact. If you have questions about this Privacy Policy or our Terms of Use, please contact us via the “Contact Us” page listed on the Website.